I don’t know if you’ve been following, but there’s been a dust up surrounding the logo for the London 2012 Olympic Games. Here’s what the logo looks like:
What’s the issue? The issue is that the logo is butt ugly and cost around $800,000. Some of the criticisms:
The criticism is fair: the design sucks. It’s just too difficult to read the numbers ‘2012’. They are barely distinguishable as jagged, cut-out shapes, and the colours are garish. Meanwhile, the Olympic rings, surely a key component, have been shrunk to a tiny detail and treated in a single colour.Across the board, few have been kind to the designers. Some have suggested that the logo ‘looks like a window I recently kicked a ball through’; others say it resembles Lisa from The Simpsons ‘giving head’. Some say that it looks like a broken swastika, a car park surrounding a small stadium in the middle, or Little Britain‘s Vicky Pollard getting down with the Elephant Man in a pink tracksuit.
Heh. Lisa Simpson. Heh. In contrast, here’s the Vancouver 2010 logo:
Which I think is quite nice. And then there’s the proposed Chicago 2016 logo, which for reasons I don’t understand was rejected by the International Olympic Committee:
I thought that the integration of the Sears Tower with the Olympic flame was kind of neat but what do I know?
So readers, could the London logo get any uglier?