I don’t know if you’ve been following, but there’s been a dust up surrounding the logo for the London 2012 Olympic Games. Here’s what the logo looks like:
What’s the issue? The issue is that the logo is butt ugly and cost around $800,000. Some of the criticisms:
The criticism is fair: the design sucks. It’s just too difficult to read the numbers ‘2012’. They are barely distinguishable as jagged, cut-out shapes, and the colours are garish. Meanwhile, the Olympic rings, surely a key component, have been shrunk to a tiny detail and treated in a single colour.Across the board, few have been kind to the designers. Some have suggested that the logo ‘looks like a window I recently kicked a ball through’; others say it resembles Lisa from The Simpsons ‘giving head’. Some say that it looks like a broken swastika, a car park surrounding a small stadium in the middle, or Little Britain‘s Vicky Pollard getting down with the Elephant Man in a pink tracksuit.
Heh. Lisa Simpson. Heh. In contrast, here’s the Vancouver 2010 logo:
Which I think is quite nice. And then there’s the proposed Chicago 2016 logo, which for reasons I don’t understand was rejected by the International Olympic Committee:
I thought that the integration of the Sears Tower with the Olympic flame was kind of neat but what do I know?
So readers, could the London logo get any uglier?
Only the usual scandal:
Corporate marketing money and illegal doping of the medists.
$$$$$$$$$$$$$$$$$ and Rx, Rx, Rx, Polypharmacy.
Nothing new.
I love the Vancouver logo… but more than that, I didn’t even know Chicago was going to be a host city. What’s up with that?
I think the Chicago logo got rejected since they haven’t been selected… something about no contestants can use olympic rings or imagry (ie torch) in the designs. So maybe if they;re selected, THEN they can use it. Hopefully, cause I like it.
London seriously blows. Did you see the animated version?
Rebecca – Like Craig said, it’s not a done deal for Chicago.
Craig – That’s silly. What’s the point in designing an olympic logo for your bidding presentation if you can’t use the rings or torch? I’ve not seen the animated version but I read on one of the many sites blasting the logo that people are claiming that the animated version can trigger epileptic seizures. Ha!
That is one ugly London logo. Not sure why they thought it was a good idea.
What i think is really awesome is that it took $800,000 to come up with that. Chicago’s was donated.
Maggie – Maybe they were drunk?
VK1 – I know! Man, for half that amount I coulda come up with something half as ugly!